Reflectionism establishes a virtual "mirror", created through
symmetry, by the process of detournement,
to let the audience (or recipient) see himself/herself.
The origins of reflectionism are in the "surveillance situationist"
tradition of resituating the video camera in a disturbing and
disorienting fashion in order to challenge society's pre-concieved
biases and notions of video surveillance.
For more on reflectionism, see
Reflectionism and Diffusionism:
New Tactics for Deconstructing the Video Surveillance
Superhighway, Leonardo 31(2), pp93-102, 1998